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Is Your Email Address Working With You or Against You?

Email names are important! They can be a positive for your business and your branding…or they can can work against you. Which is the case for you? When choosing an email address, consider the following factors: Consider the image your email address offers in your business communications. It will reflect and represent your business. For

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RAISING PRICES

Janet McCormick, MS, NCA When a group in our industry discusses raising prices, their negativity shows up quickly. They don’t know when to do it. They don’t have a “strategy.” They are fearful they will lose clients, irrationally, to a crippling degree. And many just stay where they are out of fear! So, when do

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