nailcare News

Yelp – or Not!

Many nail businesses are called or go to Yelp to “claim” their account. Yelp is a social media company that accepts and posts comments from the public about businesses, both positive and negative. After you claim your account, they will try to sell you an “upgrade” to the account which has “benefits”, mostly to them […]

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Guidelines for Press Releases

Guidelines for Press Releases                         By Janet McCormick Press Releases are giant marketing resources for niches, ours included. This blog is to help those who realize the infinite worth of PR and take on the challenge to develop this important skill. Press releases can be long standing marketing, though they are released on a one-time basis.

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RAISING PRICES

Janet McCormick, MS, NCA When a group in our industry discusses raising prices, their negativity shows up quickly. They don’t know when to do it. They don’t have a “strategy.” They are fearful they will lose clients, irrationally, to a crippling degree. And many just stay where they are out of fear! So, when do

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